Search Results for marketing-public-sector-services

Marketing. In many large organisations, the work of some departments will be to support the service provided by other departments, this is especially the case in the public sector. As part of the development of public sector services, ...

Author: Jennifer Bean

Publisher: HB Publications

ISBN: 9781899448692

Category: Business & Economics

Page: 125

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This book is one of a series of books entitled Essential Skills for the Public Sector. It sets out the fundamental principles of marketing and applies them to a public sector context. The content includes the marketing mix, how to develop a marketing plan, market research techniques and examples of how to implement a marketing strategy and plan. It is increasingly important that public sector services are customer focused and effective marketing helps to achieve this. Whether or not the public service being delivered is in a competitive environment, managers should see marketing as a fundamental part of the management process. There are worked examples and practical exercises which allow the theory to be put into practice, encouraging self development and continuous improvement. The style is simple, easy to read, and accessible to staff at all levels within an organisation.
2012-01-01 By Jennifer Bean

Author: Patrick Butler

Publisher:

ISBN: OCLC:40238967

Category:

Page:

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1998 By Patrick Butler

... “ The Importance of the Equity Concept in the Allocation of Public Services ' , Journal of Macromarketing 3 ( Spring ) : 28–39 Crompton , J. L. and C. W. Lamb ( 1986 ) , Marketing Government and Social Services ( New York : John ...

Author: Ciaran O'Faircheallaigh

Publisher: Macmillan Education AU

ISBN: 0732903866

Category: Government business enterprises

Page: 194

View: 116

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This collection of 13 papers from a conference held in 1990 by the Centre for Australian Public Sector Management at Griffith University assesses the impact of recent public sector reforms on service delivery and marketing. Case studies from Australia and New Zealand are used to highlight the various problems and issues involved.

Sciencein Marketing, Chichester, JohnWiley&Sons. Burton, S.(1999)Marketing forPublic Organizations: New Ways, New Methods, Public Management, 1, 373–385. Butler,P.andCollins, N.(1995) Marketing PublicSector Services: Concepts and ...

Author: Martial Pasquier

Publisher: Routledge

ISBN: 9781136504594

Category: Business & Economics

Page: 272

View: 432

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The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.
2012-03-12 By Martial Pasquier

Author:

Publisher:

ISBN: OCLC:221831601

Category: Government marketing

Page:

View: 152

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1991 By

Gilmore , A. ( 2003 ) , Services Marketing and Management , Gateshead : Sage Publications Ltd. Graham , P. ( 1995 ) , ' Are public sector organisations becoming customer centred ? ' , Marketing Intelligence and Planning , Vol . 13 , No.

Author: Tony Proctor

Publisher: Pearson Education

ISBN: 0273708090

Category: Business & Economics

Page: 225

View: 493

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Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the perspective of creating value for different organisational stakeholders. The book examines specific applications for public sector organisations such as local government in the context of leisure, culture and the arts, regeneration, education and social services. The main theme of the book is creating value for stakeholders through a philosophy based on setting a vision, creating and communicating the values and establishing a culture.
2007 By Tony Proctor

5). The government also initiated offcampus recruitment events to target university graduates more effectively. All these efforts are noteworthy and are vast improvements in terms of marketing public service careers more effectively.

Author: Staci M. Zavattaro

Publisher: Springer Nature

ISBN: 9783030705053

Category: Place marketing

Page:

View: 920

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This edited volume discusses public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While disciplines such as hospitality management, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public administration and policy is still emerging. This volume fills that research gap. Including accounts from both the academic and practitioner communities, this book bridges the academic-practitioner divide and provides a holistic account of branding and marketing in public organizations as well as immediate application and lessons learned. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration. The book is divided into three sections. Section I highlights the process of developing and communicating public branding and marketing efforts. Section II focuses specifically on how social media and other digital technologies are used to communicate and evaluate place branding strategies. Section III centers on branding at the local government level. Section IV highlights how various stakeholder groups come together (or not) when participating in strategic branding efforts. Presenting various methodologies, approaches, and implications of place branding and marketing across differing social, cultural, political, and economic conditions, this book will be of use to scholars and students in public administration, tourism studies, and business administration as well as professionals and practitioners in the public branding and marketing field.

The goal of this volume is to provide social sector executives with practical and effective guidelines on how to harness the power of marketing in order to improve service to their constituencies.

Author: Seymour H. Fine

Publisher: Transaction Pub

ISBN: 1560006102

Category: Business & Economics

Page: 360

View: 329

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The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of creating a demand for such "social products" as energy conservation, women's rights, military enlistment, or day-care centers. The goal of this volume is to provide social sector executives with practical and effective guidelines on how to harness the power of marketing in order to improve service to their constituencies. Marketing the Public Sector builds upon two decades of research in social marketing and represents the current state of the art. The authors demonstrate how the principles developed in earlier studies can be applied in actual situations. Included here are case studies of marketing plans prepared for hospitals, political campaigns, Third World social change, and community foundations that proved to be as effective as those in the private sector. The case study approach is effectively supplemented by theoretical chapters that define first principles in essential matters such as product management, value determination, advertising, and analysis of market performance. This amalgamation of theory and application is suitable to middle-range social marketing sizes as well as full-scale projects that large agencies might undertake. The problems differ only in magnitude; no organization is too small or too large to adopt a consumer orientation. Marketing the Public Sector is not only a guide to marketing; it is also about communication, social change, propaganda, and education. It will be of great interest to sociologists; public sector administrators; and specialists in communications, public relations, fund-raising, and community affairs.
1992-01-01 By Seymour H. Fine

Promoting the Causes of Public and Nonprofit Agencies Seymour H. Fine ... Journal of Public Policy and Marketing , in press , 1989. 19 " Checking out the View . ... Marketing Government and Social Services . New York : John Wiley & Sons ...

Author: Seymour H. Fine

Publisher: Routledge

ISBN: 9781351506830

Category: Business & Economics

Page: 384

View: 263

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The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of creating a demand for such "social products" as energy conservation, women's rights, military enlistment, or day-care centers. The goal of this volume is to provide social sector executives with practical and effective guidelines on how to harness the power of marketing in order to improve service to their constituencies. Marketing the Public Sector builds upon two decades of research in social marketing and represents the current state of the art. The authors demonstrate how the principles developed in earlier studies can be applied in actual situations. Included here are case studies of marketing plans prepared for hospitals, political campaigns, Third World social change, and community foundations that proved to be as effective as those in the private sector. The case study approach is effectively supplemented by theoretical chapters that define first principles in essential matters such as product management, value determination, advertising, and analysis of market performance. This amalgamation of theory and application is suitable to middle-range social marketing sizes as well as full-scale projects that large agencies might undertake. The problems differ only in magnitude; no organization is too small or too large to adopt a consumer orientation. Marketing the Public Sector is not only a guide to marketing; it is also about communication, social change, propaganda, and education. It will be of great interest to sociologists; public sector administrators; and specialists in communications, public relations, fund-raising, and community affairs.
2017-07-12 By Seymour H. Fine

Our findings showed that marketing and its techniques are not being used, despite the problems that could be solved by its implementation. ... Butler, P., Collins, N.: Marketing public sector services: concepts and characteristics.

Author: Damianos P. Sakas

Publisher: Springer

ISBN: 9783030160999

Category: Business & Economics

Page: 275

View: 689

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This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The first section examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more evolutionary, developmental paradigms. The second section discusses the benefits and guidelines to implementation of green marketing strategies. The following section pursues new perspectives of the role of location in marketing and its impact on consumer well-being. The next section explores the impacts of user generated content (UGC) on marketing theories and practice, which is followed by a section identifying how market-based assets can contribute to a sustainable competitive advantage. The sixth section covers understanding consumer perception to make marketing decisions. The final sections promote the use of business informatics and modeling in marketing and also the development of integrating information management in ways that change how people use information to engage in knowledge focused activities. The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.
2019-05-25 By Damianos P. Sakas

„The primary role of public institutions is to provide a service or a product to a consumer or customer” (Matei 2006: 366). For the public sector, marketing represents the ability to obtain and maintain beneficiaries happy of the ...

Author:

Publisher: Matei Lucica

ISBN: 9789737095145

Category:

Page:

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Again, the potential future role of the Internet in marketing public sector services should be borne in mind at this point. This is discussed further in Chapter 9. • Personal selling – the use of one-to-one selling by a salesperson to a ...

Author: Malcolm Prowle

Publisher: CRC Press

ISBN: 9781317038856

Category: Business & Economics

Page: 288

View: 702

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The public sector in the UK has undergone radical change over the last two decades. Consequently, managers and service professionals have had to adopt new ways of working and acquire a wide range of new managerial skills to deal with the changes that have taken place. The continuing process of change in the public sector also means that these managerial skills need to be continually maintained and developed. This book provides comprehensive coverage of public sector management approaches covering: ¢ Strategy ¢ Finance ¢ Human resources ¢ Marketing ¢ Quality ¢ Information systems. Thus it provides managers, professionals and students with a clear understanding of the main elements of each aspect of management as applied in public sector organizations. The book also outlines the ongoing changes which will impact on public sector organizations in the future and discusses the implications of these changes for public sector management methods.
2016-03-23 By Malcolm Prowle

Simple organisation: A single government website acting as a one-stopshop for e-government services makes it easier for users to find and access those ... Recognisability and marketing: A strong brand for e-government services which is ...

Author: OECD

Publisher: OECD Publishing

ISBN: 9789264059412

Category:

Page: 240

View: 957

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The report gives a broad description of the shift in governments' focus on e-government development – from a government-centric to a user-centric approach. It gives a comprehensive overview of challenges to user take-up of e-government services in OECD countries and ways of improving them.
2009-10-02 By OECD

Target publics or customers must lead the organisation.4 Second, the public service delivery of goods and services has changed. The New Public Management (NPM) led to the introduction of new management concepts, with more widespread use ...

Author: Basskaran Nair

Publisher: Routledge

ISBN: 9781351362153

Category: Business & Economics

Page: 160

View: 142

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Policy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that complex policies are ill-defined and ambiguous. There is often little consensus about what the problem is, let alone how to resolve it. Into the complexity of the wicked problem fray, Marketing Public Policy introduces the role of communication scholars and practitioners whose models and practices focus on people, processes, opinions and behaviour as causes of organisational complexity. Communication practice’s role is to provide ideas on how to navigate, diagnose and interpret issues with a view to persuading the public to change its behaviour or opinions. From the case studies presented in this book, we see that despite rationally excellent macro- and micro-planning of policies to win the hearts and minds of citizens, public policies still deteriorate into hurts and minefields. The case studies are drawn from China, Indonesia, India, the USA, the UK and Europe to show that policy-making is always a complex issue in any country, whatever the political structure, whether democracy or communism.
2018-02-21 By Basskaran Nair

By measures on service quality 40% On an overall estimate of important service channels 30% By measures on cost efficiency 26% By ... Marketing e-government services is crucial for the successful delivery of e-government services.

Author: OECD

Publisher: OECD Publishing

ISBN: 9789264087118

Category:

Page: 304

View: 245

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This review is the first to analyse e-government at the country level using a revised framework designed to capture the new challenges faced by countries today. It highlights the richness of initiatives and actions taken by Denmark in relation to a number of areas.
2010-11-22 By OECD

Public Relations Bibliographies Public Relations Research Sources , 62 Public Relations Career Information Public ... 190 Public Sector Marketing Journal of Nonprofit & Public Sector Marketing , 49 Public Service Advertising Advice ...

Author: James R. Coyle

Publisher: Greenwood Publishing Group

ISBN: 1573564079

Category: Computers

Page: 352

View: 187

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"Each country's resources fall into three categories: General Business, General Research, and Advertising and Marketing. The General Business category provides Internet resources on e-commerce, Internet, or international trade environments, as well as electronic marketplaces. The General Research category consists mostly of Internet resources that provide market research and statistical information about a country's economic and social well-being, general statistical methodology resources are also included. The Advertising and Marketing category contains resources with information on advertising and marketing industries."--BOOK JACKET.
2002 By James R. Coyle

In a perfect marketing world, each transaction can be costed and should only be allowed to occur if a proper price ... If you tried to cost all these conversations, you would entirely miss the point of having the public service in the ...

Author: Tony L. Doherty

Publisher: Routledge

ISBN: 9781134578153

Category: Business & Economics

Page: 784

View: 778

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The work of a manager in a service organisation is not the same as the work of a manager in an organisation that manufactures goods. Managing Public Services, Implementing Changes – A Thoughtful Approach 2e, is for students and managers who intend to work in a service organisation whether it is owned publicly of privately. This book concentrates on how managers can change things for the better and explains ‘why’ as well as ‘how’. The second edition has been fully updated to address challenges facing public services with new material on managing cuts, managing risk, managing innovation, producing funding applications, Lean Management and process review. A new chapter on managing social enterprise and generating social capital has also been added. This text is both solidly practical and theoretically challenging and is supported by strong pedagogical features including: case studies and illustrative vignettes from public service managers working in Europe, Asia, Australia and the US; exercises and review questions. Students will develop learning skills that enable them to transfer their learning from one situation to another and thinking skills that enable them adapt the way that they apply their learning as circumstances change. This comprehensive text has been specifically designed and developed to meet the needs of students studying public services management at undergraduate and postgraduate level. It allows the reader to develop transferable skills in thinking and learning as they work through the book and gives greater awareness of the benefits of continuous learning for staff and managers.
2014-01-03 By Tony L. Doherty

The inherent problem of undersupply of information due to market failure . • Inadequate public sector services ( due to government failure and practical problems ) . Marketers / processors , both domestic and exporters , often provide ...

Author:

Publisher: Bib. Orton IICA / CATIE

ISBN: 929039238X

Category: Agricultural extension work

Page: 209

View: 978

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1994 By

Combining the mechanisms : the mechanisms for marketising public services as recipe ingredients The mechanisms for installing market characteristics in systems for allocating and delivering public services may be seen as ingredients ...

Author: Colin M. Fisher

Publisher: Psychology Press

ISBN: 0415178738

Category: Business & Economics

Page: 294

View: 226

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What determines the allocation of resources in the public sector? This book examines the competing values that underlie the public service ethic including the role of markets and quasi-markets.
1998 By Colin M. Fisher

Direct government spending on goods and services has recently been falling in many countries due to the widespread resort to privatization and deregulation. However, transfer payments to fund pensions and health services for ageing ...

Author: Mike Oldroyd

Publisher: Routledge

ISBN: 9781136420979

Category: Business & Economics

Page: 360

View: 964

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Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings
2007-07-11 By Mike Oldroyd

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