Search Results for digital-marketing

“The Break Up,” Microsoft Advertising, uploaded to YouTube by Geert Desager, May 16th, 2007, accessed September 3rd, 2013, http:// www.youtube.com/watch?v=D3qltEt|7H8. Client: Microsoft Digital; Contact Client/Trade Marketeer: Geert ...

Author: Ira Kaufman

Publisher: Routledge

ISBN: 9781317999751

Category: Business & Economics

Page: 354

View: 780

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Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at [email protected]
2014-10-17 By Ira Kaufman

The effectiveness and return on investment (ROI) of digital marketing are oftendifficult toassess,although in theory, they are highly quantifiable. Counting is not the same thing as measuring, and therein lies the great paradoxof ...

Author: L. Flores

Publisher: Springer

ISBN: 9781137340696

Category: Business & Economics

Page: 255

View: 497

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Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.
2013-12-15 By L. Flores

In 2010, when Marjolein Visser and Berend Sikkenga first asked each other whether it wasn't time to write a book about digital marketing that covered the whole marketing process, we could not foresee that this adventure would be such a ...

Author: Marjolein Visser

Publisher: Routledge

ISBN: 9781000035322

Category: Business & Economics

Page: 640

View: 762

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Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html
2019-11-04 By Marjolein Visser

Special Edition Book Presented by Digital Marketing Legend Srinidhi Ranganathan. Ready to Clone Yourself and Create 100's of videos in bulk in minutes with Artificial Intelligence? 236 Digital Marketing Services from FirstLookAi Led by ...

Author: Srinidhi Ranganathan

Publisher: Srinidhi.R

ISBN:

Category: Business & Economics

Page: 115

View: 826

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A plethora of free digital marketing courses and tutorial videos are at your fingertips. This book is a dream come true for ardent learners who want to learn and master digital marketing to the ultimate core. Back then when I started making digital marketing courses initially, no one supported me. Nobody taught me digital marketing - to be honest. I learnt it myself. It’s my own hard work, hours of intensive research, and stuff that I actually learned by failing, failing again and executing new things that have helped me reach where I am today. Those failures finally have translated to success - thanks to god’s grace. I want you to go through every single link to a video or course in this book. It will prove to be extremely useful to each one of you. Always remember that implementation is still the key. If you are able to implement the stuff taught, you will definitely be on the roadway to success as a digital marketer.
2022-06-26 By Srinidhi Ranganathan

Marketing Strategies for Engaging the Digital Generation Damian Ryan, Calvin Jones. Link to campaign creative 6 0 http://www.carluccios.com/antonio/two-greedy-italians ' Client: 0 Carluccio's ' ' Geographicalscope: 0 United Kingdom ...

Author: Damian Ryan

Publisher: Kogan Page Publishers

ISBN: 9780749464288

Category: Business & Economics

Page: 288

View: 240

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Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
2012-03-03 By Damian Ryan

Digital Marketing Institute (2018) [accessed 1 August 2019] How to Create a Customer Journey Map, Digital Marketing Institute [online] https:// digitalmarketinginstitute.com/en-gb/blog/how-to-create-a-customer-journey-map (archived at ...

Author: Simon Hall

Publisher: Kogan Page Publishers

ISBN: 9781789662559

Category: Business & Economics

Page:

View: 530

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B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space.
2020-08-13 By Simon Hall

REFERENCES Andrade, D. (2016). Estrategias de marketing digital en la promoción de Marca Ciudad. Revista EAN, 51(51), 59–72. doi:10.21158/01208160.n80.2016.1457 Bagozzi, R. (1975). Marketing as Exchange. Journal of Marketing, 39(4), ...

Author: Saiz-Alvarez, Jose Manuel

Publisher: IGI Global

ISBN: 9781522589402

Category: Business & Economics

Page: 438

View: 565

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Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.

features , including advertising and donation applications . ... Shashank - х G facebook - Google Search X f Shashank Johri ++ https://www.facebook.com/shashankjohri.india f Shashank Johri o E W Shashank Home Sponsored Digital Marketing ...

Author: Shashank Johri

Publisher: Green Bird Publication

ISBN:

Category: Business & Economics

Page:

View: 576

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This book is all about Digital Marketing in this world of Technology. Today, we must know how Digital Marketing actually works, how to target perfect audience, how to priortize our methods in marketing and how to make a perfect income with this skill. So, here we have the book Digital Marketing: The Ultimate guide, Written by National Award winning author, Mr. Shashank Johri. He is in the field of Technology for more than 20 years and he worked with Cyber Police and Cyber cells, now he is intoducing the marketing strategy of future. In this book you will be learning about different types of techniques and their appropriate uses. Also, you will be learning about how to understand and behave with people. All these knowledge at very minimal cost.

Source: Octane Research report, 2017 Cost effectiveness is the primary reason why digital marketing is clicking everyone. Early traditional mediums of product promotion were very costly and consumed more time. With limited budget more ...

Author: Dr. Ritika Malik

Publisher: Blue Rose Publishers

ISBN:

Category: Business & Economics

Page: 166

View: 546

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In this fast-changing world, digital format is working well. Concerted efforts have been made to balance the theory and best examples of digital marketing and social media tool and techniques. Our lives have been transformed by Digital Marketing, it has also impacted each sector from industry to agriculture. The online presence of business is gaining more attention than brick & mortar methods. Also to reach customers in large number this Digital Marketing is helping more. This all has been brief in the book.
2021-11-15 By Dr. Ritika Malik

Welcome to Experience New-Age Artificial Intelligence (AI) Powered Digital Marketing Tools and Technologies Srinidhi Ranganathan Saranya Srinidhi. 43. Artificial Intelligence Presentation Creation Secrets 2020 ...

Author: Srinidhi Ranganathan

Publisher: Srinidhi Ranganathan

ISBN:

Category: Business & Economics

Page: 113

View: 424

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Subscribe to the Author "Digital Marketing Legend - Srinidhi Ranganathan on YouTube". Srinidhi brings 500+ Free courses and tutorials on Digital Marketing and Artificial Intelligence (AI) futuristic technologies on YouTube: https://www.youtube.com/channel/UCXP3bY7BbMt1pXK0tPp8G4Q It’s time to think about where the digital marketing world is actually heading. The answer is quite simple and known to you - “Artificial Intelligence”. The power of Artificial Intelligence for digital marketing usage can be compared to a treasure-house of activities and it cannot be measured instantly, at all. Today, the presence of "Artificial Intelligence”(AI) is common in almost every area - such as self-driving cars, machine learning, using your own personal assistants such as Siri, Alexa and others. In 2020, AI continues to take firm steps to become increasingly integral to our world. Digital marketing is indeed one of the most exciting applications for AI. Artificial Intelligence in Digital Marketing (AIDM) plays a role in making life simpler for business organisations that deploy marketing. One can rely on AI development resources and tools to simplify, cut costs, reduce manual labor etc. AI tools that function with neural networks are becoming more and more powerful. They aid in search and analysis of consumer behaviour with big data and information. Despite all these incredible technologies, the Internet seemed like a source of confusion for many. Nevertheless, today sophisticated companies are using artificial intelligence to devise digital marketing plans. Some companies use AI to get at the top of their game or grow ahead by devising brilliant digital marketing strategies— and to maintain that level. AI can save companies from spending too much money on time-bound human resources. It can speed up tasks with minimal effort, reduce your spendings on manual labour - at the same time. This book serves to be a brief insight or a very short compilation of 9 years of research that I conducted on Artificial Intelligence in Digital Marketing (AIDM). It will convey the guided method you can leverage to ‘Enter the Digital Marketing Universe with the Power of Artificial Intelligence’ with Future 1.0 techniques. Nevertheless, AI is not just about chatbots and personal helpers or assistants. You can find various forms of artificial intelligence that enable digital marketers in the field to make increasingly brilliant strategic and marketing decisions. Working on digital marketing with Artificial Intelligence projects require great practice, according to the details and research available, as far as the current scenario is concerned. Artificial intelligence is an amazing and grand asset for your company to simply work wonders. Using digital marketing tactics for AI will help brands offer enhanced customer experience and more efficiently market the brand. In addition, AI digital marketing will change the way we create brands and communicate with clients. So, get ready for Lights. Camera. Action. with Marketing Legend “Srinidhi Ranganathan”.
2020-01-02 By Srinidhi Ranganathan